Food photography 101

There is a specialized type of photography known as "food photography" - these people are masters of making food look even more delicious than it is....a good (or scary, rather) place to look is HERE, where a site took the advertising photographs of various German foods and then photographed what the *actual* food looked like - some of these comparisons are really frightening!!!

In Holland, they don't even seem to bother making the food look appetizing to begin with, as can be evidenced by these pictures I came across in the supermarket ads -